Search engine optimization (SEO) is a practice of increasing the quantity and quality of traffic to a website through organic Search engine results. for beginners to SEO, the above definition may sound complicated, in simpler terms Search engine Optimization (SEO) is a set of rules that can be followed by website or blog owners to optimize their websites for search engines like google, yahoo, bing etc and thus improve their search engine rankings.
When you perform a search on Google (or any other search engine) the order by which the returning results are displayed, is based on complex algorithms.these algorithms take a number of factors into account to decide which web page should be shown in the first place, second place etc.
Classification of SEO
The process of SEO is classified into two categories.
1. On-page SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
On Page Activities:
- Keyword Research
- Web Structure
- Meta / title tag optimization
- Image video optimization
- Sitemap creation
2. Off-page SEO
Off-page SEO refers to techniques that can be used to improve the position of a website in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that.
Off Page Activities:
- Social bookmarking
- Blog submission
- PR submission
- Article submission
- Social Networking
- Directory submission
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