Social Media Marketing For Beginners

What And Why Social Media?

Social media is a series of websites and applications designed to allow people to share content quickly, efficiently and in real-time.and it is Primarily internet or cellular phone-based applications and tools to share information among people. Social media includes popular networking websites, like Facebook and Twitter; as well as bookmarking sites like Reddit.

Now, look at Social Media Marketing. social media today argue that the purpose of social media marketing is to build a brand and increase a brand’s visibility, through building relationships and communicating with potential customers.

What Is Social Media Marketing?

Social media marketing is the process of marketing through social media sites like twitter, facebook, and youtube. by utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

A social media marketing strategy can be as simple as having a company blog, a twitter account, or attaching "Digg this" and "tweet this" tags to the end of articles.it can also be as complicated as having a full campaign that encompasses blogs, twitter, social networking and viral videos through youtube.

Best Social Media Platforms To Promote Your Business

• Facebook
• Twitter
• LinkedIn
• Instagram
• Pinterest
• YouTube

1. Facebook

With more than 1.59 billion users, Facebook comprises of the largest blend of demographics of any social platform. It provides an extraordinary medium for your business to connect with your prospective customers all around the world. And from an advertising perspective, it’s the easiest to manage and allows for the best possible targeting. We use Facebook Ads to match our current buyers with over two million similar prospects who possess similar characteristics. We then push them to an opt-in page where we can capture their name and email.

2. Twitter

Twitter is a social media network based on short posts limited to 280 characters. The social platform was founded by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams in 2006, as a microblogging network with a 140 character count limit. As of, 2017, Twitter boasted 330 million active users. News organizations use Twitter as an important way to find out what people are talking about and feeling as related to the big stories of the day. News also breaks and spreads on Twitter due to its reputation as a popular microblogging network among public figures. Celebrities, politicians, and other public figures use Twitter every day to connect with fans and put their opinions out into the world.

3. LinkedIn

LinkedIn is a business- and employment-oriented social networking service that operates via websites and mobile apps.If you are working in a B2B field, this is the social media network for you to focus on. Connecting with business professionals in any industry is easiest with LinkedIn as it allows you to target them by industry, job title, etc. As with all social media, LinkedIn prioritizes relationship building more than any other. Don’t lead with a sales pitch; start by building a connection. One of the best features for businesses is LinkedIn Groups. Businesses should establish Groups in your target niche or industry and invite others in your target market to join.

4. Instagram

Instagram is a mobile, desktop, and Internet-based photo-sharing application launched in October 2010 as a free mobile app exclusively for the iOS operating system. A version for Android devices was released two years later, in April 2012 and service that allows

users to share pictures and videos either publicly, or privately to pre-approved followers. We use this popular photo-sharing platform at events and tradeshows. Whenever we’re hosting events, we always have an incentive for the attendees to post photos to Instagram using our event hashtag.We’ll also offer a free giveaway or raffle for those who participate.

5. Pinterest

Pinterest is a web and mobile application company that operates a software system designed to discover information on the World Wide Web, mainly using images and on a shorter scale, GIFs and videos. Only use this channel if you have great images to share. Quality images are likely to go viral on this site due to its visual nature. If your image is pinned by a highly-followed member, it has the potential to be viewed by millions. It’s also great for promoting products. We post photos of book covers and images with quotes accredited to our authors to promote their books. Adding the Amazon link to their books also helps boost sales.

6. YouTube

Aside from being the second largest search engine, YouTube is owned by Google. So when it comes to search engine optimization, videos are more likely to appear in search results than other websites. With Google’s acquisition of YouTube, we use Google Hangouts On Air to do interviews with our authors and industry leaders. Then our interview is automatically posted to YouTube under our account for added visibility. YouTube is a free video-hosting website that allows members to store and serve video content.  YouTube members and website visitors can share YouTube videos on a variety of web platforms by using a link or by embedding HTML code.

Social Media Marketing Advantages

• Create brand recognition

• Free to create

• Quick response

• Tell your brand’s story

• Uncovers valuable insights

Social Media Marketing Disadvantages

• Time intensive

• Negative feedback

• Requires time to execute